Building for the Long Haul

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Our vision is clear:

align production, market access, and customer relationships in a way that supports producers, processors, employees, and rural communities through changing market cycles.

For our employees and partners, this vision of well-integrated investments means greater consistency, clearer communication, stronger accountability, and a production system built to perform consistently.

We believe the pork industry works best when producers, processors, employees, growers, and communities succeed together. Our investments in pork industry assets, including investments in Wholestone Farms, are designed to create stability, responsible growth, and dependable market access through changing market cycles.

Wholestone Farms is part of our broader commitment to responsible pork production, long-term producer success, and resilient market access. We remain committed to strong, transparent, diversified, and mutually beneficial relationships with processing partners across the industry.

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In a mature, competitive industry, we're not trying to be the biggest. We're focused on being the best partner for our growers, our employees, our processors, and the communities where we operate. Here's what makes Passel Farms different:

What Sets Us Apart

  • We're a unified, vertically aligned production model with investments in gilt multiplication, a boar stud, feed mills, farrowing, finishing, and processing. We’re building an integrated production model that supports the families who depend on us and the families who consume the pork we raise.

  • We operate with a values-rooted commitment to excellence in animal care, biosecurity, people development, and environmental stewardship. Our focus on CARE—balancing the health and well-being of our pigs, people, property, and planet—creates a trustworthy, predictable system grounded in continuous improvement and science-based practices.

    CARE stands for:

    Compliance and Risk Management: We protect our people, animals, and partners by doing things the right way, the safe way, every time.

    Animal Welfare: We honor the responsibility of caring for animals by applying science-based, compassionate practices.

    Responsibility for Safety and Sustainability: We safeguard our team and environment—prioritizing safe work, responsible stewardship, and long-term system health.

    Engagement with People and Communities: We support the communities where we live and work, creating relationships built on trust and contribution.

  • We seek collaborative relationships with growers, feed mills, processors, and other stakeholders—built on transparency, aligned incentives, shared economics, and long-term success rather than transactional interactions. When you work with Passel Farms, you're not a vendor. You're a partner.

What We’re Focused On:

We're here to build something that supports the families and communities who depend on us—today and for generations to come.

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Prioritizing People

Being the company of choice for employees and production partners by creating a safe, fulfilling place to work.

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Achieving Excellence

Balancing talent and capital with innovation and execution to deliver operational excellence in biosecurity, production efficiency, and margin management.

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Delivering Care

Seeking balance and optimization in the health and well-being of our pigs, people, property, and planet.

A Decades-Long Commitment

We're here to build something that supports the families and communities who depend on us—today and for generations to come.

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